Why You Need Video in Your Content Marketing Strategy

By: Stephany Da Pont

It’s 2019 and if you’re still wondering, yes—videos drive real business results.  Youtube is the second largest search engine in the world and this means that millions of potential consumers at your fingertips.

P.S. Google owns Youtube, so any video content hosted on Youtube will perform well through the Google search engine.

Platforms like Facebook and Instagram increasingly promote and favor users with video content. Think of social media like real estate—videos are in the prime spot and location that everyone is after.

Using video to communicate will improve brand recognition and build a stronger connection to your target audiences. You can use video to tell compelling stories that will get connect your brand authentically with the public or key stakeholders.

Pro tip: use a VP or CEO as the spokesperson for your video. This will resonate with consumers and make the messaging feel more trustworthy.


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